Zepp, which entered the North American health market in 2010, grew to become the go-to model for athletes seeking to enhance their efficiency. Now in 2020, Zepp is altering its advertising and marketing technique. The Silicon Valley firm has already commenced an thrilling new chapter, with customized well being administration as its mission. Powered by its perception within the position human-centered expertise can play in self-improvement, Zepp is leveraging the potential of the Web of Issues, AI applied sciences, units, and apps that assist individuals handle their well being and wellbeing.
In mild of the pandemic, Zepp has turn out to be extra lively in innovating quickly and get nearer to the communities it serves by way of synthetic intelligence, a Zepp spokesperson defined.
Zepp is supported by sensible expertise, that depends on exact information evaluation and strict algorithms. Whereas sister-brand Amazfit will stay targeted on wearables, Zepp is changing into a well being administration model with a broader imaginative and prescient to take care of extra features of well being and wellbeing utilizing cutting-edge expertise and new platforms.
Good well being accomplice
Zepp is constructing a high-end well being administration model that’s actively concerned in analysis and in addition presents shoppers excellent industrial design, superior processing and craftsmanship that may take smartwatches and private well being administration to a brand new degree. Zepp will use its superior well being and medical expertise to redefine the importance of sensible wearable units. In the end, Zepp goals to remodel wearables from being seen as “equipment” to changing into dependable well being companions, serving to a rising variety of individuals to handle and take management of their personal wellbeing.
Zepp international sleep examine
In October, in session with international sleep well being authority World Sleep Society, Zepp commissioned an impartial ballot of 12,000 respondents throughout 6 international locations to grasp the considerations, perceptions and attitudes round sleep high quality in these unprecedented instances.
Zepp Lullaby Generator
Recognizing music’s position in serving to individuals go to sleep, Zepp has labored with Swedish inventive masterminds to launch a digital Lullaby Generator.
The free-to-use Lullaby Generator will assist customers create tailored music based mostly on their very personal sleep patterns for an enhanced evening’s relaxation. Present Zepp customers can login to share their sleep metrics and robotically produce a singular and customized lullaby. Non-Zepp customers may take part by answering a collection of questions on their sleep habits.
Zepp invests in analysis, expertise, and international collaboration
The extraordinary consumer expertise and highly effective and exact well being administration service that Zepp gives comes from its superior expertise, assist from revered consultants, devoted professionals, and increasing partnerships with world-class organizations.
By rigorous analysis and experimentation, the staff has made outstanding progress in monitoring and analyzing numerous forms of organic information. In June, the staff introduced the official launch of the superior self-owned PPG bio-tracking optical sensor, BioTracker 2 (which presently helps 5 organic information engines), ExerSense, RealBeats 2, PAI Well being Evaluation System, OxygenBeats, and SomnusCare. In the meantime, the Huangshan-2 AI chip, that includes even increased computing effectivity and decrease energy consumption, made its debut solely 450 days after the launch of the primary era. These will assure Zepp’s relentless pursuit of all features of latest applied sciences, units, apps, and providers.
By partnering with organizations and establishments all over the world, Zepp has been concerned with far-reaching analysis that might assist individuals keep wholesome and carry out higher.